Interview with writer Jimmy Brandmeier

Writer Jimmy Brandmeier is here today. We’re
talking about his new non-fiction, Be Who
You Are, A Song For My Children
. It’s also inspirational and humorous.

Jimmy Brandmeier is “the Dad”
in a beautiful, wacky family of three daughters — Jamie (age 24), Jessie (age
23), and Josie (age 19) — Paula his wife of twenty- five years (ageless), two
doves, a couple of goldfish, and a cat named Squeakers. Though their loving
yellow lab, Satchmo, went to doggy heaven, his doggy hair will always be with

The couple moved their family
from California to Wisconsin to raise their kids closer to family. They managed
to be hands-on parents through the demands of two busy careers—Jimmy, a music
industry veteran flying back and forth to California, and Paula, an airline
pilot flying back and forth to Europe. Flexibility and priorities kept them
from missing a beat in their children’s lives.

Apart from family, Brandmeier
is a Telly Award winning composer/producer and a Summit award marketer. He’s
worked directly with celebrity artists raging from Eric Clapton, Carole King,
Avril Lavigne and Joss Stone, to Wynona Judd, Jason Mraz and Dave Mathews among
others; written jingles for brands from Mazda to Mattel.

Brandmeier is a seasoned
musician whose played everywhere from town halls to Carnegie Hall and a
teacher, passionate about inspiring students to create a life of abundance and
fulfillment. He has a deep-seated dedication to help people transcend inner and
outer obstacles and understand the point of life, so they may live
fulfilled and happy lives—which at its core, is the essence of his book Be
Who You Are, A song for my Children.

What inspired you to write this book?
I was grabbed by the
gut, by what turned out to be the tip of a message, which expanded as I wrote.
The book started out
as a song that took on a life of its own. Each line grew into a separate topic.
The lyric spun like a thread that wove into the prose that unfolded into Be
Who You Are: A Song for My Children
I wanted my three
daughters to hold on to their authenticity—to the unrepeatable sparkle in their
eyes—no matter what. I thought the right words could protect them;
shelter them from the inner and outer storms of lifeI didn’t want
life suck the life out of them. And I wanted to leave them something they could
lean on, long after I’m gone. 
But it wasn’t until
reaching the end the book that I fully understood what the book was about—what
it really means to, Be Who You Are. That unexpected message has
unfolded into an unexpected life mission, one that I believe will cut through
confusion, worry and want, and help lead people to perfect happiness, no
matter what happens
Who is your target audience?
wrote Be Who You Are, for my three
college age daughters, as they were trying to figure out, what they wanted, why they wanted it, and the bottom line question
of life—what’s the point?
even declaring a major, graduating from college, or landing the perfect job,
doesn’t mean these questions have been answered. They nudge us through life,
like a compass whispering the way, until the answers unfold, to anyone still open enough to hear. The thirst for authenticity—for
perfect happiness—is ageless.
So whether
you’re a multi-passionate Millennial determined to bypass the brainwashing and
stoke the sparkle in your eye, a forty-something who’s sick and tired of
limping through life, or a perfect success whose life is devoid of perfect
happiness, this book guides you, like only a loving Father can, home to who you
are—inside and out—no matter how what, no matter how far.
Why should a reader choose your book out
of so many competing titles?
Many wonderful
books tell us how to do what we love, find passion, lose weight, think big,
start small, get rich, get ripped and manifest any life we can imagine. Be Who You Are also shows readers how to
blow through their fears and explode into their dreams. But unlike Be Who You Are, many self-help books miss the point. The underlying
assumption is flawed. When I achieve this or that, life will be great, and I’ll
be happy. Not true.
Happiness is not an external event. Your
inside life “is” life
Most self-help
books push you half way there. Be Who You
pulls you all the way home.
You mean achieving our dreams of wealth
and fame, won’t make us happy?
Singer John
Mayer’s dreams came true, yet he lamented, “Something’s missing and I don’t
know what it is at all.” Comedian Jim Carrey says, “I wish people could realize
all of their dreams of wealth and fame so they could see that it’s not where
you’ll find your sense of completion.” After actor Matt Damon won an Academy
Award, he went back to his hotel room and threw it on the bed thinking, “Glad I
didn’t kill anybody for that.
You worked in the
music industry with some famous people. Please tell us what you’ve learned from
them—and why you warn your kids about the dangers of fame in your book.
I wanted to spare
my children from the delusions of fame and glamour, so I wrote about it. Fame
is a drug. People who need to be famous for the sake of being famous are drug
I’ve worked with
people whose fame was a by-product of their artistry and excellence. Wonderful!
I’ve worked with people whose mega-fame created a lifetime of suffering,
confusion and craving fame like a crack addict. Not so wonderful. Per your
question, here’s an example of the former. 
We were recording
an album with singer songwriter, Stephen Bishop at Capital Records in LA. The
CD was a Brazilian remake of some of his greatest hits, like On &
 and Separate Lives, as well as brand new songs. Stephen
called Eric Clapton to come in and solo on his hit song, Save It For A
Rainy Day.
Clapton came in with
humility and respect for the challenges of the music. He wanted to make sure he
got it right—took nothing for granted. Oscar Castro Neves—a guitarist from
Brazil was also there. Clapton the “guitar god” was asking Oscar for tips and
direction. Still learning. Still curious. Still passionate about the craft.
(not the fame) He had no ego whatsoever. At one point he wanted to try the solo
on a nylon string guitar, which we didn’t have. So, I popped into a session in
Studio B and asked the guitarist, if Eric Clapton could borrow his guitar. At
first, he didn’t believe me. Ha! And when the red light went on. Clapton’s solo
soared over those changes.
The lesson: Always
be a beginner. Forget the fame. Focus on your craft. Humility is the
recognition that we are only the channel; God, by whatever name God is known,
is the source. Humility opens up a tideway through which the current of
creativity can flow, flinging open the floodgates to unlimited possibilities.
Clinging to the ego—the rock of control—dams it shut. Try it! It works for
What exciting story are you working on
As I’ve said, writing this book has unfolded into an unexpected life
mission . . . To that end, I’ve been supercharged, passionate and pulled, into
writing a musical based on the messages Be Who You Are. Because the musical is
based on a fictional story, I’m writing both the musical and the novel
simultaneously. I’m really excited.
When did you first consider yourself a
As far as writing books go . . . I’m not sure
I’m used to that moniker yet.
I probably come from a different writing
background than most of the authors reading this. I’m a musician. I started
writing music in grade school. My first non-fiction book, Be Who You Are, A Song For My Children started out as a song.
As a composer, I’ve been immersed in writing
songs, jingles, scores, music beds and anything else the client of the moment
asked for. What comes first—words or music? Answer—the phone call. But certain truths for mastering the mechanics of writing—in
order to free the soul of writing—are universal. The most powerful and least
glamourous tool of all . . . butt in
Habit is a hammer that builds virtuosity.
Consistency activates a creative force in the universe sending us insights
impossible to come up with sporadically, on our own. As Julia Cameron, author
of The Artist Way, says, “were not thinking something up, were taking something
down.” As I point out in my book, “world class dreams, require world class
routines. Your goals and dreams must match your habits and routines.” What’s
the difference between an artist and an amateur? According to Malcom Gladwell
author of Outliers, about 8000 hours.
Amateurs put in 2000 hours, by age 20, artists who’ve mastered their craft, put
in 10,000. Talent is not enough.
I’ve met aspiring authors who do not read. If
you want to be a better writer, be a better reader.
Read! Read! Read!
Creativity—at least the non-contrived,
unexpected, happy accidents kind of creativity—originates almost entirely in
the sub-conscious. You can program the sub-conscious with cable news and video
games, or inspiring books, that shake the soul and expand your consciousness.
Either way it’s going to come out in your writing.
Do you write full-time? If so, what’s
your work day like? If not, what do you do other than write and how do you find
time to write?
Yes I write
—most often in a quiet place, in my home. The
challenge is . . . it’s not always quiet. In a crazy household filled with
three wonderful daughters, (for whom I wrote the book), a fantastic wife, dogs,
cats and pet rats, its necessary to escape to a coffee shop to get in the zone.
But for me it’s more about “time” than “place.”
I’m most creative and tapped in to
the muse, early in the morning. I set up my “writing chair” the night
before—wake up at 3AM, meditate, pray, visualize and sip that first magical cup
of coffee. After saying hello to my writing partner—a great big Evergreen tree
outside my window—I get to work. (I know. Weird! Kind of like Tom Hanks talking
to his soccer ball in the movie The Cast Away), But hey, me and the tree have
been through a lot of writing together.
It is easier to slip behind the veil of ego, and
the white noise of world early in the morning. The wee small hours of the
morning opens the channel, for insights to flow through me, (not from me) with
ease. I call it a dialog with divinity. Call it the force, the source, the
muse, the universe; It doesn’t matter—it’s all the same reservoir of creation
to me.
On average, I write for 90 minutes and take a
break, then write another 60 to 90 minutes. I walk away after that, and
deliberately quit thinking about writing. It’s part of the creative process, as
described by Graham Wallace in the book, The
Art of Thought.
Know it or not, whether you’re writing a book or baking
cupcakes, the same 4 stages are happening.
Preparation. Questions,
what does the story want, what do I want to say etc.
Incubation: Quit writing
let the mind/universe process questions and problems.
Illumination: Aha! The
answer/idea/insight comes when you least expect it.
Verification: Plug in the
answer and verify how it works. Adjust accordingly.
When I’m done with my morning, preparation stage, I work out, wake the
kids, do errands in order to let the writing, incubate. Because the initial creative heavy lifting is over in the
morning, total quiet isn’t necessary. I can write at a coffee shop for the next
session. When I come back for round two, everything flows much easier.
And one more writing, place: I love to walk my writing. Walking frees the mind. I’ll go
on long 2-3-hour walks and record insights, ideas and paragraphs on my iPhone.
I’ve written full songs without touching an instrument. When I get back to my
desk and enter the verification stage, the ideas I’ve walked out of me
generally stand up.
What would you say is your interesting
writing quirk?
As I’ve said
in the previous question, I’ve bonded with a great big evergreen outside the
window of my writing space. The stillness it represents, somehow speaks to me. Again,
I know . . . weird.
As a child, what did you want to be when
you grew up?
A musician
and all things creative.
Anything additional you want to share
with the readers?
These wise
words of comedian Steve Martin, have been burned into my sub-conscious like the
holy grail melded into the altar of my mind. I will never forget them. He said
. . .
Always… or was it never?
I mean always? I mean never. Hmm No, I’m sure it was always…
“Always keep a litter basket in your car.
Cuz when it gets full, you can just—throw it out the window.”
Thanks for being here today, Jimmy.

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