Special feature for Rock Your Business by Boni Wagner-Stafford

This is a special excerpt for the business book, Rock Your Business, by Boni Wagner-Stafford.

During her virtual book tour, Boni will be awarding a $10 Amazon
or Barnes and Noble (winner’s choice) gift card to a lucky randomly drawn
winner. To be entered for a chance to win, use the form below. To increase your
chances of winning, feel free to visit her other tour stops and enter there,
A little bit about the author:
Wagner-Stafford is a full-time writer, ghostwriter, editor, and author. Boni’s
writing has helped other authors, business leaders and coaches thrive.
more than 10 years, Boni was with the Ontario government. She held a number of
senior communications and management roles. She worked on 5 consecutive Ontario
budget documents. Most noteworthy is the 2008 Ontario Budget for which Boni was
managing editor. She also played key editorial management roles in government
reports such as Ontario’s Action Plan for Seniors. While in senior management
Boni led teams that managed strategic communications for files such as
securities regulation, auto insurance, tax reform, credit union and real estate
legislative reform and tourism industry modernization.
also worked for 15 years as a television reporter. She was also a news anchor
and a producer. As a journalist, she worked under the names Boni Fox and Boni
Fox Gray. Boni’s stories spanned politics, government, crime, health,
environmental, and social issues. Her work won several awards.
A little bit about the book:
Rock Your Business is a book for those
just starting out with a small business… or those considering starting a
business. Told from those that have been there.
from Rock Your Business:
Let’s talk about the differences –
and the similarities – between the iPro, the freelancer, the self-employed, and
the small business entrepreneur. Which one(s) are you?
These independent professionals are
individuals who are highly skilled, work for themselves, and do not employ
others. They typically function in the rapid-paced knowledge economy and are a
distinct group: they are classified neither as small business nor as
Today’s freelancers may or may not
be highly educated or highly skilled, but will provide their services to others
independent of an employer. They may also contract pieces of work outside their
skill set such as web design, bookkeeping, etcetera, to other freelancers or
iPros. A freelancer likely won’t have a business name registered with the
relevant government body, and will likely file taxes as an individual while
claiming some business expenses.
Those who are self-employed likely
have a sole proprietorship or simple partnership business registered in order
to add credibility and assist marketing efforts. Rarely will the self- employed
hire others to work in the business, except for the service providers mentioned
Business Entrepreneur
These go-getters are tuned into
market trends and gaps and work to capitalize on being first-to-market with a
new idea, product, service, or technology. We would argue that some small
business ventures are run by the self-employed and some self-employed people
run small businesses. A small business that is incorporated becomes its own legal
entity. And the entrepreneurs who run these incorporated small businesses are
technically not self-employed; they are employed by the corporations they
Small Business Numbers
In Canada, a small business is
technically defined as having fewer than 100 employees. The Australian Bureau
of Statistics defines a small business as having fewer than 20 employees. In
the U.K. it’s considered a small or medium- sized business if it has 250 or
fewer employees. Depending on how you look at things in the U.S., 99.7 per cent
of all firms classify as small business. But that’s because the U.S. has an
overly complicated classification system that changes the definition of small
business industry by industry. It could have 500, 1000 or 1500 employees and still
be considered a small business. Yeesh.
What these independent activists –
freelancer, iPro, small business owner or entrepreneur – have in common is that
they are running businesses. Size doesn’t matter for that definition.
Entrepreneurs start businesses
hoping they’ll grow into the next Facebook. Small business owners work to
provide a decent living and lifestyle for themselves and their families.
Freelancers and iPros want the freedom to do the work they love for clients who
appreciate their talents.
All of them are running businesses.
They are all relatively solo endeavours, where there often isn’t much time to
connect with others who are working out the same kinks and learning the same
Regardless which category yours
falls into, you bill clients directly, manage your own startup and sales and
marketing and productivity and hiring and taxes and technology and… well,
In addition to being awesome at what
you do for clients, you must also become a quick study in the details of your
business. It can be helpful to hear and read the stories of others… perhaps
just before bed, where the ideas can percolate into your subconscious while you
sleep, readying you to reach greater heights tomorrow.

12 thoughts on “Special feature for Rock Your Business by Boni Wagner-Stafford

Leave a Reply

Your email address will not be published. Required fields are marked *