Book blast for How to Get Good Reviews on Amazon by Theo Rogers

This
is just 1 of 50 virtual book blast stops, all happening today, for How to Get Good Reviews on Amazon: A Guide for Independent Authors and Sellers
by Theo Rogers.

There’s
a $100 Amazon gift card giveaway to a lucky commentor. Use the form below to
enter for a chance to win. And to increase your chances of winning, visit other tour stops today and enter there.
Blurb:  
How To Get Good
Reviews On Amazon

is a simple, no-nonsense guide that teaches exactly what it says it does. Based
on both psychological science and thousands of hours of conversation with some of
Amazon’s top reviewers, it takes you behind the scenes into the reviewing
subculture that has grown up on Amazon’s website. It gives you a deep,
insider’s knowledge of how the top reviewers think and operate. It not only
shows you what to do: it takes you
inside the reviewers’ heads so that you can see for yourself both how these techniques work and why they’re so effective.
Lessons
include:
·        
A simple, four-part formula
for writing emails that get your work reviewed.
·        
Three things never to say when communicating with
reviewers!
·        
How to pick reviewers who
are more likely to give you a good review.
·        
How to reduce the chance
that a reviewer you contact will post a bad review – even if it turns out they don’t like your work!
·        
How people get caught out
when receiving reviews from friends and family.
This
book teaches an honest, straightforward approach that works. It works because
it’s not based gimmicks or tricks but on a real understanding of how Amazon
reviewers operate: most of all on what they expect from authors and other
sellers. If you want to know how to talk to Amazon reviewers in a way that will
make them respect you as a professional and see you as the kind of seller they
actually want to help, this is the
book for you. 
Excerpt:
Sellers
do quite often turn up on forums on Amazon, specifically asking for reviews.
Unfortunately, a while ago Amazon changed its policies to expressly forbid this
sort of behavior in all forums but one: the Meet Our Authors forum. The trouble
with this is that the Meet Our Authors forum is very largely just a bunch of
authors spamming each other. Very few seem to have any real interest in what
the others are saying.
Despite
Amazon’s rule against using its forums for self promotion, people still do it.
And in practice the reception that authors and other sellers get when they post
on any of the multitude of forums does vary. To some degree it depends on how
the author or seller handles themselves.
The
other thing you should always be extremely careful about is paying close
attention to the codes of behavior considered appropriate among the forum
regulars. Different forums have different levels of tolerance for authors or
other sellers seeking reviews, or otherwise promoting themselves. For example,
the Romance forum has a reputation as a place you should absolutely never
leave this kind of post – unless you actually want to be ripped to shreds.
Indeed, the Romance forum has developed a reputation as an extremely hostile
place for authors in general. So it is important to do your homework on the
specific forum you’re considering using.

Author information:

Theo Rogers combines years of coalface
experience on Amazon’s website with formal training and qualifications in a
range of business and social science disciplines. He’s spent literally
thousands of hours talking with Amazon reviewers, getting inside their heads,
and learning what makes them tick. He’s spent almost as many hours observing
the carnage that so often takes place on Amazon’s forums. In the process he’s
developed a deep insider’s knowledge of the reviewing subculture that’s grown
up on Amazon’s website.
He’s also seen a lot of authors and
other would-be sellers make the same mistakes in their dealings with that
subculture – over and over again.
As a result of his
experiences, Theo has come to believe that yes, there is a simple formula that
works: a way of dealing with reviewers that’s honest, powerful, and extremely
effective at winning reviewers over, getting them on your side, and making them
actually want to help you.

You can connect with Theo through his Facebook page.


Buy links: 
http://www.amazon.com/dp/B00ED1QGXC and http://www.amazon.ca/dp/B00ED1QGXC/

4 thoughts on “Book blast for How to Get Good Reviews on Amazon by Theo Rogers

  1. Unknown says:

    Hi Lisa! I love your interview style. I am a newly published author and I would be honored if I could be on your blog one day. Do you think we could do that sometime? Please let me know! 😀

    Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *